CHIEF EXECUTIVE OFFICER
Ruth Limtiaco has more than 25 years of experience in public relations, marketing, public education programs and issues advisement. Since October 1989, she has owned TLC PR, an award-winning firm that has developed numerous successful public awareness campaigns, both in Hawaiʻi and nationally. The company has handled media relations and publicity for clients ranging from island nations to multi-million dollar resorts to shopping malls and retailers. Additionally, the company has directed highly successful awareness campaigns for corporate and governmental organizations.
The ability to analyze a situation that poses an awareness or marketing challenge is one of Ruth’s strengths. As president of the company, she continues to involve herself deeply in client work at the strategic planning level and remains a key player in the ongoing work. The development of effective messages and outlets for public perception have marked campaigns for clients such as the John A. Burns School of Medicine, the Hawaiʻi Convention Center, the State Department of Transportation and the City Department of Environmental Services. Private developers, hospitality companies and educational institutions have benefited from creative outreach programs in addition to solid advisement during events of crisis communications proportions.
Ruth began her career in communications while living on the island of Guam in Micronesia, where she spent 14 years. She built a successful communications company there; and continues to have active ties to Guam and Micronesia.
Ruth is president of the Pacific and Asian Affairs Council, and is a board member of the Pacific Aviation Museum. She has been a member of the Society of American Travel Writers since 1986. TLC PR has been named one of the Top 50 Women-Owned Businesses in Hawaiʻi by Pacific Business News.
Ruth holds a second degree black belt in aikido and paddled with an outrigger canoe team for four years, successfully participating in the 43 mile open-ocean race from Molokai to Oahu.
Teddi Anderson brings more than two decades of public relations experience to her role as president of TLC PR, working closely with key stakeholders and media on targeted messaging for everything from crisis and issues management to public education efforts.
Teddi manages major corporate communications strategies and high-profile campaigns that include working closely with an extensive portfolio of national and local media contacts. She currently leads accounts across the travel, finance, retail, renewable energy, information technology and freight industries, as well as reputation management campaigns in the nonprofit and education sectors.
This includes numerous long-term relationships that have generated millions of dollars in media coverage, reaching an audience in the hundreds of millions locally and nationally. In addition, Teddi is an expert at arranging and coordinating publicity-garnering events, and has expertise in marketing and brand management, as well as overseeing accounts with a multi-faceted online social media presence.
Her excellent relationships with media enable her to consistently attract attention to campaigns and place stories where they will do clients the most good. In her 14 years leading the public relations efforts for the Hawai‘i Convention Center, Teddi created an award-winning community relations and national outreach program, raising awareness for Hawai‘i’s largest meetings, such as the Asia-Pacific Economic Cooperation 2011 Leader’s Meeting, with 20,000 attendees. She also served as an integral partner in a long-term campaign to expand awareness, understanding and support of the Supplemental Environmental Impact Statement for the development of Turtle Bay Resort on Oahu’s North Shore.
Teddi leads the outreach efforts for a multi-service nonprofit organization that serves at-risk youth, and she recently directed legislative and media communications to mitigate negative messaging around Myron B. Thompson Academy. She has also served as a manager in multiple city and county government outreach projects.
She is involved in the Air Force Civilian Advisory Council; the Hawaii Society of Business Professionals; the University of Hawaii School of Travel Industry Management advisory board; and the Hawaii Lodging & Tourism Association/Women in Lodging & Tourism; and previously served as a Rotarian, member of Women in Aviation International, Sales & Marketing Executives International and the Native Hawaiian Hospitality Association. Teddi was recognized among a select group of Hawaii businesswomen as a 2016 Women Who Mean Business Industry Leader by Pacific Business News.
Lance Rae is a former journalist who brings an enthusiastic creative component to every client with whom he works. He brings experience in the political arena as well as the arts, entertainment and multimedia.
Lance served for several years at the City and County of Honolulu as a senior legislative aide for the 1st District and prior to that was part of the public relations team at Aloha Airlines. His career at the County level provided experience in arranging meetings, facilitating, and responding to constituent requests and concerns. He wrote all monthly columns on behalf of his City Council Representative for the North Shore News, Mililani News and Ka Nupepa. He also represented the City on the Mililani Military Advisory Council and monitored Parks and Recreation Committee and Transportation Committee meetings.
He has created and executed major events for Aloha Airlines, the Hollywood foreign press, and many others. In 2010, he executed the first statewide Pedestrian Safety Month in the nation for the Hawai‘i State Department of Transportation, part of a robust program of public-private partnerships and high-visibility events that has resulted in a prodigious amount of media coverage and awareness. The Department of Transportation commended him for his execution of this complex, multi-layered event that brought the issue of pedestrian safety to widespread attention.
Lance’s talents as an event creator, designer and coordinator are highly sought after and put to great use for TLC PR clients.
Lance is an active participant and supporter of culture and the arts in Hawaiʻi. He was an active board member for many years for Ballet Hawaii. He sat on the board of Lisa Matsumoto’s ‘Ōhi‘a Productions, and was an active member of the Miss Hawaii Scholarship Pageant development board. He works closely with the Hawaii International Film Festival and the Ohina-Short Film Showcase in encouraging local filmmakers to make their dreams come true.
Lance is an accomplished stage and television actor well known for his performances as a young Albert Einstein in Steve Martin’s Picasso at the Lapin Agile and as the dapper Algernon Montcrief in Oscar Wilde’s The Importance of Being Ernest. His television credits include Fantasy Island, Baywatch and Hawaii.
For many years he served as the Entertainment & Style Editor for GUSTO Magazine.
SENIOR VICE PRESIDENT
Elizabeth has worked in hospitality marketing and public relations for more than 20 years. She is a versatile communications professional with expertise in strategic communications planning, marketing, media relations and event management. Elizabeth joined TLC PR in April 2007 as a senior consultant and currently spearheads the company’s travel group and social media initiatives for clients. She opened the company’s first East Coast office in January 2009.
Elizabeth’s core strength is an intimate knowledge of destinations, hotels, and resorts as well as private communities and real estate developments coupled with an understanding of how to effectively market to and reach travel and leisure audiences. She managed all public relations efforts for Aston Hotels & Resorts, including outreach for large-scale initiatives, such as the company’s rebranding, as well the opening of several new properties in Idaho, California, Nevada and Florida.
Elizabeth has also worked on a number of high-visibility marketing and communications programs for clients such as King Pacific Lodge in British Columbia and Turtle Bay Resort on the North Shore of O‘ahu. In the field of real estate, she oversaw the public relations efforts for Maluaka at Makena, Hawaiʻi’s first eco-luxe community. She is a student of Japanese language and pop culture, having lived there for more than four years. While abroad, she traveled extensively throughout the Pacific Rim and continues to study the emerging markets in this region.
Jennifer Sudick has more than a decade of experience in media and communications throughout Hawaiʻi, New York, Washington, D.C., Chicago, and the Pacific Northwest. She joined TLC PR in 2009, working with clients in the convention, nonprofit, travel, law, government and banking sectors.
Jennifer focuses on enhancing communications materials through strategic writing and editing, in addition to working closely with news media to secure client coverage. She also manages social media and online projects. She has won several PRSA Hawai‘i awards for her work in event promotion and brand management for the Hawai‘i Convention Center.
Jennifer has worked as a reporter at various news outlets, including Bloomberg News in New York, and as an assistant business editor at the former Honolulu Star-Bulletin newspaper, where she earned a Hawai‘i Publishers Association Pa‘i Award for reporting.
She graduated from the School of Journalism and Communication at the University of Oregon, where she served as editor in chief of the campus newspaper. She earned her master’s degree with a focus on business reporting and writing from Northwestern University’s Medill School of Journalism, where her work included assisting in the development of a travel website for the Minneapolis Star Tribune newspaper and reporting on major political issues as a Capitol Hill correspondent.