TLC PR’s communications initiatives for L&L Hawaiian Barbecue included the development of a media kit and extensive media outreach for franchise openings. A launch campaign for the new “Mixed Plate” restaurant concept generated buzz and a “tasting” event attracted Oahu’s best-known foodie influencers. These initiatives have yielded dozens of national and local placements.

For this established nonprofit, TLC PR refreshed collateral materials and electronic newsletter, increased media engagement including multiple op-ed placements in the Honolulu Star-Advertiser, and positioned the organization’s new CEO as an expert in the topic of domestic violence prevention.

TLC PR created the first-ever Hawaiian-language spelling bee for Ward Centers and arranged for the City & County of Honolulu’s annual Lei Day Festival to be held at the property.

TLC PR spearheaded communications and rebrand efforts during Saint Louis School’s crucial period of transition and reorganization, including the creation of the compelling “Saint Louis Man” outreach and advertising campaign featuring distinguished graduates.

Through Turtle Bay Resort’s relaunch campaign, TLC PR organized its largest-ever press visit which reached a worldwide travel audience of millions, effectively repositioning this North Shore jewel into one of Hawaii’s top destinations.

TLC PR refreshed the Town Center of Mililani’s image, creating a vibrant community gathering place with a robust calendar of events, including the popular Pineapple Drop family New Year’s Eve celebration. The celebration garnered national media coverage that reached millions.

Under A&B Properties for Wai‘anae Mall, TLC PR executed a community relations program across the entire Wai‘anae Coast region to celebrate the mall’s 40th anniversary, including the establishment of a Wai‘anae Coast Hall of Fame honoring area leaders and luminaries.

TLC PR worked with Island Princess Macadamia Nut Co. to enhance the presence and refresh the image of this company’s innovative, gourmet product line.

TLC PR generated consistent, high-impact media coverage and social media programming for the Royal Hawaiian Center in Waikīkī, one of Hawaii’s largest shopping centers, through promotion of public events, and retail and restaurant openings. Among the initiatives were the keiki Halloween costume contest with over 300 participants and a Christmas parade that attracted residents from all over the island.

Through its work for Tiffany & Co. in the Hawaii/Pacific region, TLC PR increased awareness of this legacy brand and its offerings in the local market and helped coordinate the opening of two new stores, including the Waikīkī flagship store on Kalakaua Avenue.

TLC PR worked strategically with Starbucks Hawai‘i’s marketing department to increase visibility and store traffic. We executed an innovative vision, including a “winter wonderland” with falling “snow” outside a local TV studio while the morning anchors discussed the holiday product line.

In ongoing work with ABC Stores, TLC PR coordinated a memorable opening celebration for Dukes Lane Market & Eatery, the company’s new food/retail hall experience in Waikīkī on Kūhiō Avenue, and its anchor restaurant Basalt. The pre-opening VIP events generated extensive media coverage including a cover story in CRAVE Magazine, a feature story in HONOLULU Magazine, and interviews on local TV stations.

TLC PR organized impressive grand opening events for Magnolia Bakery Hawai‘i and Nitrogenie Hawai‘i during the Ewa Wing expansion of Ala Moana Center, yielding numerous media placements and an engaged and robust social media following.

TLC PR organized a dynamic grand opening event for the very first RAISING CANE’s CHICKEN FINGERS restaurant, operated by the Panda Restaurant Group, in Honolulu, and for subsequent openings in Hawaii, Anchorage, Alaska, and Guam. These initiatives resulted in significant media placements and beneficial community partnerships.

TLC PR employed compelling storytelling and a creative 50th-anniversary rebranding strategy to raise awareness and recognition for Hale Kipa, one of Hawaii’s leading nonprofit organizations serving at-risk youth. We also assisted with issues management, spearheaded a website rebrand, and secured extensive publicity and media placements around the organization’s new campus opening.

TLC PR promoted Paradise Helicopters’ expansion to additional airports on the Island of Hawaii and Oahu, its initiation of exclusive charters, and its launch of the only commercially available twin-engine tour helicopter in the state. Our team also coordinated outreach around the Hawaii Island lava activity in the spring and summer of 2018 and facilitated partnerships with high-profile community agencies.

TLC PR worked with Kunoa to launch its brand in Hawaii by building relationships with media, foodies, chefs, restaurants, and other key players. These efforts resulted in high-quality media placements including a profile in HONOLULU magazine, local TV interviews, and features in all major Hawaii food publications. TLC PR also positioned Kunoa’s leaders as “go-to” experts in regenerative ranching, and secured awards for them and the company.

TLC PR helped build a brand identity for the newly-established Hawaiian Legacy Reforestation Initiative by facilitating major partnerships, including the Hawai‘i Convention Center’s One Million Trees initiative, and securing national print, radio, and TV interviews.

TLC PR Introduced Hawaiian Legacy Tours and created ongoing attention in local and national media by highlighting the unique aspects of the tours and Legacy Tree plantings, applying for awards, and establishing key partnerships.

In preparation for HILT’s 10th anniversary, TLC PR launched a campaign to increase statewide awareness of the nonprofit organization’s work to steward, protect, and connect people to ‘āina. Extensive coverage included features in Hana Hou! (Hawaiian Airlines) Magazine, and numerous other local media outlets.

Following building management technology company aXess Point’s rebranding and expansion, TLC PR generated significant media interest that yielded impactful placements and secured high-profile awards for the company and its leadership.

TLC PR successfully launched Cure Oahu, one of the first medical cannabis dispensaries in Hawaii, by crafting a robust, consistent brand, introducing it to news media, and creating accessible marketing materials to create buzz and educate the community in this emerging marketplace.

TLC PR revitalized and created a buzz around Kamehameha Shopping Center with engaging events, giveaways, and special performances. Our team also designed and implemented fresh marketing promotions using social media and other avenues to draw repeat customers and attract exciting new stores.