Government Public Education Campaigns
DOT Pedestrian Safety
TLC PR has worked in close partnership with the Hawai‘i State Department of Transportation and team partners since 2003 to develop and implement a comprehensive public education and outreach program aimed at reducing pedestrian injuries and fatalities. The program consists of extensive and proactive outreach methods,including a broad-based media campaign, partnerships with public and private entities including senior, ethnic and religious organization outreach, press conferences and media events, public service announcements for radio, television and movie screens and an active speakers bureau.
In 1990, the Kauai Department of Water completed a 20-year plan known as “Water Plan 2020”. This was a comprehensive, long range planning effort to ensure that the Department continued to provide safe, affordable and sufficient drinking water in the 21st Century. In 2010, a rate study was commissioned, determining that it was critical for KDOW to raise water rates to ensure the proper maintenance of its aging system. This included an examination of the rates of consumer customers as well as large-scale corporate customers, agricultural customers and new developments.
TLC PR was selected to create and implement a public information program to launch the Freeway Service Patrol program for the State Department of Transportation in June 2009. The Freeway Service Patrol is a pilot program that provides aid to drivers who are stalled or who are involved in an accident on the freeway. The Freeway Service Patrol was launched as a two-year pilot program of the state Department of Transportation (DOT), in collaboration with the Honolulu Police Department, the City Department of Transportation Services, the Honolulu Fire Department and Emergency Medical Services, to help alleviate situations that can cause congestion on the freeway.
Oahu Metropolitan Planning Org
When a planning issue is of vital local importance, how do you educate the public about options and elicit meaningful feedback at the same time? This was the challenge addressed by TLC PR for the Oahu Metropolitan Planning Organization (OMPO).OMPO, a city-state agency, is charged with periodic updating of the long-term transportation plan for the entire island. The update prioritizes transportation for the next quarter-century and directs the course of billions of dollars of public funding.