Image Management

Hawaii Convention Center

When the Hawai‘i Convention Center opened, it was often referred to as “a white elephant.” It was the mission of TLC PR to turn this image around.

Iolani Palace

TLC PR has worked with ‘Iolani Palace since 2000, when we offered pro bono services to assist with marketing and public relations activities. The mission was to build business for the Palace by generating public awareness both locally and in the visitor market.

Myron B Thompson Academy

TLC PR was hired as Myron B. Thompson Academy’s public relations and communications firm to mitigate negative press and restore the school’s image during a crucial period of transition. TLC PR conducted a full media audit to gauge public perception and media portrayal of past issues related to the school. We also conducted an extensive “listening session” with governing board members, key stakeholders and school leadership to recreate a timeline of events, understand internal issues and define key goals.

TBR Turtle Bay

In December 2011, just a few months shy of its 40th anniversary, Turtle By Resort launched a comprehensive rebranding campaign unlike any other in its history. As the only resort destination on Oahu’s North Shore, Turtle Bay’s 410 rooms, ocean villas and cottages are uniquely situated 84o acres at the start of the “7-mile miracle” of world-renowned surf and beaches.The area-encompassing 5 miles of pristine oceanfront,lush forests, 12 miles of hiking and biking trails, and agricultural land – is rich in historical significance, long serving as a gathering place for watermen, Hawaiian royalty, surrounding communities and visitors alike.