When a planning issue is of vital local importance, how do you educate the public about options and elicit meaningful feedback at the same time? This was the challenge addressed by TLC PR for the Oahu Metropolitan Planning Organization (OMPO). OMPO, a city-state agency, is charged with periodic updating of the long-term transportation plan for the entire island. The update prioritizes transportation for the next quarter-century and directs the course of billions of dollars of public funding.