In December 2011, just a few months shy of its 40th anniversary, Turtle Bay Resort launched a comprehensive rebranding campaign unlike any other in its history. As the only resort destination on Oahu’s North Shore, Turtle Bay’s 410 rooms, ocean villas and cottages are uniquely situated 840 acres at the start of the “7-mile miracle” of world-renowned surf and beaches. The area – encompassing 5 miles of pristine oceanfront, lush forests, 12 miles of hiking and biking trails, and agricultural land – is rich in historical significance, long serving as a gathering place for watermen, Hawaiian royalty, surrounding communities and visitors alike.