Public Consensus & Awareness
Makena resort rezoning
In 2004, in the face of fierce environmental opposition, Makena Resort Corp.engaged TLC PR to design and implement an aggressive grassroots and media campaign designed to rally support for the rezoning of its property as a part of its master plan and long-term build out.
TLC PR was selected by Starbucks Hawai‘i to work strategically with the marketing department to create visibility and to drive traffic into stores.
Our method was to secure media coverage and to create “buzz.” Highlights of our achievements included numerous appearances on television morning shows—both in-studio and live at Starbucks’ sites. These included new product tastings, interviews of Starbucks executives and coverage of Starbucks-sponsored events.
TBR Turtle Bay
In December 2011, just a few months shy of its 40th anniversary, Turtle By Resort launched a comprehensive rebranding campaign unlike any other in its history. As the only resort destination on Oahu’s North Shore, Turtle Bay’s 410 rooms, ocean villas and cottages are uniquely situated 84o acres at the start of the “7-mile miracle” of world-renowned surf and beaches.The area-encompassing 5 miles of pristine oceanfront,lush forests, 12 miles of hiking and biking trails, and agricultural land – is rich in historical significance, long serving as a gathering place for watermen, Hawaiian royalty, surrounding communities and visitors alike.