Lance Rae

Vice President

Lance Rae is a former journalist who brings an enthusiastic creative component to every client with whom he works. He brings experience in the political arena as well as the arts, entertainment and multimedia.

Lance served for several years at the City and County of Honolulu as a senior legislative aide for the 1st District and prior to that was part of the public relations team at Aloha Airlines. His career at the County level provided experience in arranging meetings, facilitating, and responding to constituent requests and concerns. He wrote all monthly columns on behalf of his City Council Representative for the North Shore News, Mililani News and Ka Nupepa. He also represented the City on the Mililani Military Advisory Council and monitored Parks and Recreation Committee and Transportation Committee meetings.

He has created and executed major events for Aloha Airlines, the Hollywood foreign press, and many others. In 2010, he executed the first statewide Pedestrian Safety Month in the nation for the Hawai‘i State Department of Transportation, part of a robust program of public-private partnerships and high-visibility events that has resulted in a prodigious amount of media coverage and awareness. The Department of Transportation commended him for his execution of this complex, multi-layered event that brought the issue of pedestrian safety to widespread attention.

Lance’s talents as an event creator, designer and coordinator are highly sought after and put to great use for TLC PR clients.

Lance is an active participant and supporter of culture and the arts in Hawaiʻi. He was an active board member for many years for Ballet Hawaii. He sat on the board of Lisa Matsumoto’s ‘Ōhi‘a Productions, and was an active member of the Miss Hawaii Scholarship Pageant development board. He works closely with the Hawaii International Film Festival and the Ohina-Short Film Showcase in encouraging local filmmakers to make their dreams come true.

Lance is an accomplished stage and television actor well known for his performances as a young Albert Einstein in Steve Martin’s Picasso at the Lapin Agile and as the dapper Algernon Montcrief in Oscar Wilde’s The Importance of Being Ernest. His television credits include Fantasy Island, Baywatch and Hawaii.

For many years he served as the Entertainment & Style Editor for GUSTO Magazine.