Teddi Anderson brings more than two decades of public relations experience to her role as president of TLC PR, working closely with key stakeholders and media on targeted messaging for everything from crisis and issues management to public education efforts.
Teddi manages major corporate communications strategies and high-profile campaigns that include working closely with an extensive portfolio of national and local media contacts. She currently leads accounts across the travel, finance, retail, renewable energy, information technology and freight industries, as well as reputation management campaigns in the nonprofit and education sectors.
This includes numerous long-term relationships that have generated millions of dollars in media coverage, reaching an audience in the hundreds of millions locally and nationally. In addition, Teddi is an expert at arranging and coordinating publicity-garnering events, and has expertise in marketing and brand management, as well as overseeing accounts with a multi-faceted online social media presence.
Her excellent relationships with media enable her to consistently attract attention to campaigns and place stories where they will do clients the most good. In her 14 years leading the public relations efforts for the Hawai‘i Convention Center, Teddi created an award-winning community relations and national outreach program, raising awareness for Hawai‘i’s largest meetings, such as the Asia-Pacific Economic Cooperation 2011 Leader’s Meeting, with 20,000 attendees. She also served as an integral partner in a long-term campaign to expand awareness, understanding and support of the Supplemental Environmental Impact Statement for the development of Turtle Bay Resort on Oahu’s North Shore.
Teddi leads the outreach efforts for a multi-service nonprofit organization that serves at-risk youth, and she recently directed legislative and media communications to mitigate negative messaging around Myron B. Thompson Academy. She has also served as a manager in multiple city and county government outreach projects.
She is involved in the Air Force Civilian Advisory Council; the Hawaii Society of Business Professionals; the University of Hawaii School of Travel Industry Management advisory board; and the Hawaii Lodging & Tourism Association/Women in Lodging & Tourism; and previously served as a Rotarian, member of Women in Aviation International, Sales & Marketing Executives International and the Native Hawaiian Hospitality Association. Teddi was recognized among a select group of Hawaii businesswomen as a 2016 Women Who Mean Business Industry Leader by Pacific Business News.