Local Community Positioning Campaign Tiffany & Co.

From June 2000 to January 2006, TLC PR was the agency of record for Tiffany & Co. in the Hawaii/Pacific region. During this time, the firm worked toward the goal of strengthening Tiffany’s positioning in the local (kama‘āina) market. This campaign was critical, as it carried Tiffany through challenging times when Japanese business was declining and the local market represented an opportunity to sustain sales levels.