Repositioning Campaign Town Center Of Mililani

The Challenge: A “tired,” uninspired and sleepy mall requires revitalization. The owners have committed to a physical facelift for the mall but they need a campaign to re-invigorate it as a destination and attract more traffic. They also want to raise the promotional fee charged to all tenants, but need an active promotional and marketing program to prove to tenants that they are getting something for their money.